An audiovisual production company specializes in creating video content by capturing moving images or a succession of still pictures with various effects that generate animation.
The video format is widely used in a wide variety of applications. Some of the most prominent are television programs, commercials, recordings at weddings, communions, baptisms, etc. But focused on the business environment, they are ideal for corporate use, events, product presentations, conferences, content for the new digital channels and social networks, etc.
Av hire companies are responsible for the entire process, from planning or pre-production, production or execution, and editing or post-production. These three stages must be coordinated to achieve a quality and professional product.
The main one is that having the support of a specialized company assures you to work with qualified professionals. This will give you more security when dealing with the client. But also more credibility in the eyes of users.
On the other hand, a producer has more capacity and equipment prepared to offer the best services. An institutional or corporate video needs to be handled by someone who understands the subject. It is a multi-step creative process that requires employees who are responsible for them.
Now that you know what an audiovisual company does, here is a list of factors to look for when hiring an audiovisual production company.
These are the elements to look for:
That the video production company has plenty of examples of other videos on its website.
Many av hire companies design beautiful websites, tell interesting information and appear to be solvent producers. However, you are not hiring a website, nor a training course, but a video. Look at their examples because that is what you will receive.
A leading audiovisual production company shows prices.
When a company dominates the market and its competition, does not mind showing their costs, because it usually offers excellent products at reasonable prices. That is why it is a leader.
Small or insolvent av hire companies hide meager prices for lack of confidence, while the enormous old-fashioned dinosaurs hide an exorbitant price list. If a production company shows you their prices, they are very confident that they are leaders in their field.
How much does it cost to make a corporate video price
Let the audiovisual company show its facilities. Few production companies are individuals, amateurs, or microenterprises that barely operate in a garage or a small office. Showing the facilities is a symptom of solvency, and it is something difficult to fake.
Let them detail what their video production means.
Nowadays, some semi-professional cameras offer a more or less acceptable quality. The problem is that those who use them cannot afford anything else. Not to mention Gimbals, Cranes, Steadycams, Drones, LED lighting, monitors, wireless audio, etc.
You must also say if the media you show are owned or subcontracted. If the production company is solvent, they will have their equipment. Look at the options we offer.
Their website should show that they are specialists.
The audiovisual world is complex and changing. You have to be constantly recycling, learning new techniques, and technology changes the way of doing things every few years. Not to mention the world of marketing.
Nowadays, corporate videos are used so that ten years ago was unimaginable: on Youtube, on social networks, as viral campaigns, landing pages, etc. An excellent audiovisual production company has to demonstrate knowledge and specialization on its website. Generally, they will have a good blog with lots of quality information.